Lehigh Career & Technical Institute
Lehigh Career & Technical Institute’s purpose is to provide students with opportunities to pursue college and careers, believing it is important to serve our community. Therefore, the course offerings are a reflection of the identified employment needs in the Lehigh Valley. Creating an experience that would help streamline career and college opportunities to potential students was crucial.
The main focus was to create an experience that helped streamline career and college opportunities to potential students. By creating a course catalog using custom iconography and color, we could create a design system that could be extended beyond the digital asset. Because the primary users were High school students and their parents, with Adult students second, we created a system that could be easily recognizable, playful, and simplified. This allowed for increased course organization and ‘findability’.
Typography and Color