Human-Centric Process


The main philosophy behind my project process is “Utilize research and empathy to better understand users and their behaviors, and provide a product or service that solves a problem and/or enhances their daily lives.”

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Discovery
Who, What, Why, Where, How

Methods Involved:

  • Business Objectives
  • Strategic Planning
  • User/Persona Research
  • Measurement Plan
  • Stakeholder Interviews
  • Project Roadmap

Main Objective:

The intent of the Discovery Phase is to identify the who, what, where, why, and how of any project. Centered on thoughtful research and a human-centric approach, the discovery phase utilizes methods such as, but not limited to, Business Objectives, Strategic Planning, Stakeholder Interviews, User/Persona Research, and Measurement Planning, to paint a precise project roadmap. The information collected from the Discovery Phase provides objective key data that supports empathetic UX and UI decisions.

User Experience
Psychology

Methods Involved:

  • User/Persona Maps
  • User Flows
  • Decision Maps
  • Content Maps
  • Analytics
  • Sitemaps
  • Wireframes
  • Prototypes
  • User Testing/Interviews

Main Objective:

Utilize cognitive and social behaviors to better understand the human mind and its functions, especially those affected in a given experience. By adopting a human-centric approach, the UX Phase provides an empathetic understanding of how a user’s behaviors can be affected by a given experience. This understanding combined with UX techniques such as, but not limited to, User/Personas Maps, User Flows, Wireframing, Prototyping, and User Testing, puts the user at the heart of the process. This in turn, creates a humanistic and objective UX/UI decision process.

Design
Enhanced Experience

Methods Involved:

  • Styleguides
  • Design Systems
  • Component Systems
  • Mobile First
  • Component Based Layouts
  • Design Prototypes
  • User Testing/Interviews

Main Objective:

The UI/Design Phase purpose is not just too visually enhance a given experience, but to further support user(s) behavior. Through the use of fundamental principles of design such as: Color, Typography, Contrast, Hierarchy, Line, Shape, and Form, combined with a concise understanding of the intended user(s); we create an experience that potentially solves a problem and/or enhanced the daily lives of the user(s).

Conclusion
Research, Empathy, and Users

This personal project process is a reflection of 5+ years of personal and professional experience; influenced by research and education, discussions, and prior company processes. The main philosophy behind this process is “Utilize research and empathy to better understand users and their behaviors, and provide a product or service that solves a problem and/or enhances their daily lives.”

With continuous research and experience, this process is regularly evolving and serves as a conversation for education, feedback, recommendations, advice, and improvement. I would love to hear how I can improve my process and continue to make the internet a better place.